Nike Introduces The Nike Adapt BB Sneaker

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Nike

Remember the self-tying shoes that Marty McFly had in Back To The Future?

They're real now! The Nike Adapt BB basketball shoes have self-tying laces that will adjust to your needs - via an app on your smartphone. Owners will be able to adjust from tighter or looser settings, and program custom settings that fit them perfectly.

How do you get them?

They're being released in the U.S. on February 17th and will cost $350. They do require charging every once in a while, and come with a charging mat for that purpose.

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Nike

How does the Nike Adapt BB work?

There's a custom motor and gear train built into the base of the shoe, which will sense the tension needed by the wearer’s foot, and which will then adjust itself accordingly.

The tensile strength of the underfoot lacing is said to be able to pull 32 pounds of force (roughly equal to a standard parachute cord) to secure the foot in place.

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Nike

Why basketball?

Eric Avar, Nike VP Creative Director of Innovation, said that "we picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."

Nike worked with a number of NBA players including Celtics forward Jason Tatum to design the shoe. He said ""Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot. That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."

The technology will be used for more sneakers in the future.