Lacoste Just Changed Its Iconic Crocodile Logo For A Very Important Reason

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The green crocodile has been the logo of the Lacoste brand for the past 85 years. But that changed in 2018 when the French-based company announced it was replacing its iconic logo that is found on polo shirts, shoes, and other items.

Founded by tennis player Rene Lacoste in 1933, Lacoste recently revealed new changes to its brand. But before you freak out, it's only for a limited time and all for an important reason.

During Paris Fashion Week 2018, the brand partnered with IUCN’s Save Our Species and dropped an inspirational collection—with brand new logos! The reason? To raise awareness of threatened species conservation.

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Lacoste

"The Lacoste team has created 10 limited edition polo shirts, where its iconic crocodile leaves its historic spot to ten threatened species," notes an official press statement. "Together these rare reptiles, birds, and mammals champion the plight of all known threatened species. The number produced in each series corresponds to the remaining population sizes in the wild as estimated by IUCN species experts."

The 10 new logos are:

  • Burmese Roofed Turtle

  • Javan Rhino

  • Northern Sportive Lemur

  • California Condor

  • Kakapo

  • Vaquita

  • Anegada Ground Iguana

  • Cao-vit Gibbon

  • Saola

  • Sumatran Tiger

You too can join this wonderful cause by shopping Lacoste, using the social media hashtag #LacosteSaveOurSpecies, or getting more involved with Save Our Species.

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