Unless you live under a rock, you’ve heard people using the phrase black girl magic. It refers to the general awesomeness and beauty of black women. It was created to shake black women from the stereotype that they can’t be inspiring, successful, or just plain happy.
Chance The Rapper, who’s won all of our hearts with his lightheartedness and great music, has been trying to make black boy joy happen for some time now, and people have taken notice. His idea is to help strip black men of the stereotype that black men can only be angry or tough. Though Chance is not the creator of black boy joy, he's definitely the pioneer of it these days.
Chance embodies his black boy joy in every aspect of his life, from the feel-good music he creates to the beautiful videos of his daughter he shares to Instagram, and everything in between.
Chance isn’t alone on his quest to make black boy joy happen. Artists like Lil Yachty and Young Thug have revolutionized the way we see black men in the media. Lil Yatchy, with his notable red braids with beads, and Young Thug, who has never been afraid to blur gender lines 9remember that dress he wore for his most recent album cover) are stepping out of the box. These men are using their platform to embrace images outside of the stereotype.
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While these guys are defeating stereotypes one couture dress at a time, not everyone agrees with black boy joy. Ja Rule recently spoke out against #BlackBoyJoy in a photograph shared by BET for their biopic, The New Edition Story.
R&B artist Tank quickly rebuttaled, telling Ja Rule:
“It’s not like you’ve been the beacon of hope for our community, so I think you should rethink your position. Let these young men live in the success of their hard work! Please!”
Champions for the cause are using the hashtag #BlackBoyJoy on Twitter and Instagram to show just how joyful and talented black men are, despite what others may think.
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Despite the many battles that black men have to face in a country still riddled with racism, #BlackBoyJoy has become a thing. It's a celebration that will hopefully turn tired stereotypes on their head.