A study by Abefin (Brazilian Association of Financial Educators) revealed that girls can give up to 30% more expenses to parents than boys. The reason for this disparity would be the "Cinderella effect", since girls end up having more expenses with hair and nails, clothes, accessories and beauty items.
According Abefin's chairman, Reinaldo Domingos, the study conducted in recent years with 15 thousand parents of children between 7 and 12 showed that there are many more options of products aimed at the female public, such as notebooks and other school items, for example. There are infinite more options for girls than for boys.
Between the ages of 9 and 12, girls start to like to dressing up more, and turn their attention to beauty products and makeup, such as shampoos, lotions, lipsticks, eyeshadows and perfumes.
Experts also point out that many of these products, like clothes and toys, are more expensive than those for boys. Nevertheless, children - boys and girls - must be educated so that they don't become unrestrained consumers, which can be complicated once they become adults.