J Balvin Signs New Management Deal With The Man Behind Justin Bieber's Success

jbalvin 1
(Photo by Nicholas Hunt/Getty Images for YouTube Music) Editorial subscription

J Balvin is ready to take his reggaeton to next level after signing a management deal with music mogul Scooter Braun, the man behind Justin Bieber's successful career.

“We are very excited to be working with my long-time friend J Balvin,” Braun shared in a statement issued to Billboard.

“He is not only an incredible talent, but his work ethic and creativity are what has allowed him to be one of the top global acts in any language. He loves his culture and his energy is contagious. We are excited for this new adventure together.”

“It was meant to be, not before, not after, the time is now!!“And we are READY TO MAKE HISTORY. Life is perfect and I’m grateful with life for all the blessings and this makes part of my new beginning, because honestly we haven’t started yet; it’s time to show that we are more global than ever and that we can conquer the planet in Spanish, and make a new statement. Latino Gang, it’s global gang!! Let’s go patineta,” Balvin added, referring to “scooter.”

It was also reported that the Colombian singer and his longtime manager Rebeca León have amicably parted ways.