channel/pop

This Woman Is The Mastermind Behind The 'Despacito' Phenomenon

daddy yankee luis fonsi despacito 2017 instagram foto
LuisFonsiVEVO/YouTube

Remember when Bailando with Enrique Iglesias, Gente de Zona, and Descemer Bueno, was all the rage in 2014? Everyone was OBSESSED with it. We seriously thought it was never going to end, but it did and now, Luis Fonsi has taken the reins with Despacito featuring Daddy Yankee.

The song, which dropped in January 2017, was an instant chart-topper, especially in Latin America and Europe. It wasn't until Justin Bieber dropped a remix, however, that Despacito made its way to the American market and gained the worldwide success it truly deserved.

According to Forbes, Bieber first heard the song at a club in Colombia and reached out to the Puerto Rican artist to record his vocals after seeing "how people went crazy over it and started singing it."

With its captivating rhythms and sultry lyrics, Despacito is now the No. 1 song on the Hot 100 list.

Although this is nothing new to Bieber (his fifth chart-topper, and second hit in 2017), this is the first time Fonsi and Yankee have a No. 1 song in America. Latinos making history, that's what I'm talking about!

But the success of this song is not entirely thanks to the three frontmen because actually, there's a woman mastermind behind it all.

This is Erika Ender, and she's basically awesome for co-writing the song with Fonsi.

despacito erika ender
Getty Images

Ender jumped on board after her good buddy suggested he wanted to release a fun track, which, by the way, Fonsi is mainly known for his romantic ballads.

Initially, Fonsi was gearing towards a cumbia beat, when he reached out to Ender and said: "Look, I have this idea and I pretty much have a chorus written but let's write a song around that and make it a sensual, fun, uplifting, dance kind of song and let's not over think it," according to Billboard.

Fonsi was preparing for his comeback after a two-year hiatus and with the help of Ender in late 2015, the lyrics were born. The rest, as they say, is history.

The 42-year-old singer, songwriter, and Latin Grammy winner is of Panamanian and Brazilian descent. In addition to Despacito, she has composed songs for artists such as Chayanne, Gloria Trevi, and Victor Manuelle.

Despacito is the first Spanish song to hit No. 1 on the Hot 100 chart. The last song to do that was Los Del Rio'sMacarena back in 1996.

So, there's that. Long live Despacito, love live Latinos, and long live girl power!

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