For more than a decade, Rene Perez Joglar, co-founder of Calle 13, has created music that is considered very controversial.
Despite having massive success in the biz, his music doesn't get the support from his native Puerto Rico. They don't blast him on local radios and much less promote his concerts. Nonetheless, he's one of the Latin artists with the most Latin Grammy wins, who is always selling out his shows worldwide.
"People don't understand art," Perez said on April 25th at the 2017 Billboard Latin Music Conferences held in Miami, Fla. "My music has always had a purpose. I do it because it affects me, not because I want to sound on the radio or sell albums," he added.
As the mastermind behind songs such as El Aguante and Tango del Pecado, Perez is clear that he has to sell his music to make a living; however, it's not his priority.
"My first priority is to write about what is affecting me, then I worry about creating good music, and then I challenge myself," he said before focusing on the sales. "The music industry, not everyone, but some people, has to understand that people like to listen to intelligent music," he added.
Cue his interesting Broccoli Theory. The one he fed to Sony Music when he signed with the label as a solo artist.
"My son doesn't like to eat broccoli, but I continued feeding it to him until he eventually did, and with music, it's the same," he said. "People love junk food, but broccoli has a lot of proteins and it's important that you eat it for your health. Eventually people like it. If you eat junk food you will die of a heart attack, by eating broccoli you'll live a little longer," he continued. "Even though people don't like it, you have to continue feeding them broccoli music until they become more open-minded," he said.
In addition to his theory, Residenteopened up about the Trump Era.
"Artists should not be scared of talking about politics," he said. "Before I was Calle 13, I was the son of a soldier. I learned to protest and raise my voice."
"It's important for artists to use their platform to talk about what is affecting them. I'm not against the republican party, but they are making negative decisions for immigrants," he said.
Perez, who's a proud Bernie Sanders supporter, said it was his duty as an artist to get involved with the U.S. 2016 elections. "I truly believe that we lost the opportunity of having the best president in the history," he concluded.
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