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Malumahas been blessed as the Latin King of Instagram when, in 2016, it was revealed that he's officially the most-followed Latin male artist on the 'gram.
Now, at a whopping 23 million plus followers, the 23-year-old Colombian urban artist shares his best tips on blowing up social media.
During the 2017 Billboard Latin Music Conference, held on April 25th in Miami, Fla., Maluma opened up about his huge success on social. He made it seem so easy, and we're already jotting down ideas!
1. Don't go cray over posting
Think twice before posting a lot of photos! Maluma used to do that on the reg, but he realized that if he's going to market himself wisely he has to hold back from posting all of his fave selfies.
2. Find a balance
Be considerate of your followers when you post. Pay attention to time. Maluma knows that posting at 11 p.m. will not garner him as many reactions as posting at 9 p.m. will. Find a balance and be very careful with time, especially if you have followers from around the world.
3. Curiosity is key
When promoting a project on Insta, Maluma says curiosity is key. Keep your followers intrigued by teasing them on a daily basis. Don't surprise them with the final product. Instead, tease them each day with a preview of what's to come. It keeps followers coming back to your page.
4. Stay humble and be grateful
Maluma assures that staying humble has got him to where he is today. From the beginning of his career, he could care less if he had 100 people at his concert, he was always grateful for the support on social media.
5. Be very careful on the 'gram
Maluma admitted to sliding into fan's DMs, stalking ex-girlfriends, and accidentally liking old posts, but is very cautious because anything can harm your brand.
6. Instagram is the best platform
Maluma is very active on every social platform, but Instagram is his fave. Instagram has more tools and is easier to manage. For Maluma, the live video is the best feature and way to interact with fans.
7. Don't show off brands
At the beginning of his career, Maluma would post photos of brands. A selfie of his Coca-Cola? Casual. That's a big no-no according to the singer, who says that future negotiations can be harmed that way.
Challenge accepted! Hopefully, in a couple of days, my social media will blow up to 23+ million followers too!
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