Eva Longoria has confirmed on social media that she will be directing the biopic about Richard Montanez, the man who the invented iconic "Flamin' Hot Cheetos" snack.
The celeb reportedly beat out multiple directors for the job with her authentic approach to portraying the inspiring story of the Latinos entrepreneurs, Deadline reported.
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I’ve been dying to share this news with y’all!! It’s my privilege to work alongside @devonfranklin and @hotcheetosrpm to bring the story of Flamin Hot Cheetos (which we all love!) to life! It’s inspirational and beautiful and the kind of story we need right now! Representation matters ✊🏼 #FlaminHot 🔥 **story link in bio**
Montanez rose from humble beginnings to achieve the American Dream: The son of a Mexican immigrant, Montañez was a janitor at Frito-Lay when he came up with the idea for Flamin’ Hot Cheetos. His creation, inspired by the flavors of his community, revitalized the company and disrupted the food industry, creating a pop culture phenomenon that continues today.
Longoria is also attached to direct and produce Universal's "24/7," and will be producing "My Daughter's Quinceañera."