In a time when female empowerment is well and alive and stronger than ever, leave it to Doritos to drop "lady-friendly" chips... because why not?
PepsiCo's CEO, Indra Nooyi, recently hinted at a possible launch of these so-called Doritos meant for women only. In an interview with Freakonomics, she expressed how women and men eat chips differently, saying:
"When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little-broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little-broken pieces and the flavor into their mouth."
She then had the audacity to say that the company is looking at new designs and packagings and are "getting ready to launch a bunch of them soon."
"For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse. The whole design capability we built in PepsiCo was to allow the design to work with innovation. Not just on packaging colors, but to go through the entire cycle, and say, 'All the way to the product in the pantry, or how it’s being carried around, or how they eat it in the car, or drink it in the car, what should be the design of the product, the package, the experience, so that we can influence the entire chain?'" she added.
After the news began making the rounds, tons and tons of women roasted the brand and even got #LadyDoritos to trend.
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After receiving crazy backlash, a statement was released explaining that there was a misunderstanding and that no, Lady Doritos was not happening.
"The reporting on a specific Doritos product for female consumers is inaccurate," a PepsiCo spokeswoman stated. "We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we're always looking for new ways to engage and delight our consumers."
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