Branded Content T&C’s

1. VIX will begin the development of the branded content campaign after receiving order approval/service agreement and a kick off meeting. Order approval will be evidenced by an Insertion Order (“IO”) signed by Vix and the Client (collectively, the “Parties”). Service agreement will be evidenced by a written communication from the Parties confirming the investment commitment and scope of work. The kick off meeting, which will be attended by the Parties, will review the scope of work agreed upon in the signed IO/service agreement.

2. Branded content offerings include Branded Video, Brand Publishing, Branded Image and VIX WORKS.

Branded Video is defined as a video produced and created by VIX that will be hosted and distributed on VIX’s social media platforms.

Brand Publishing is defined as an article produced and created by VIX that will be hosted on VIX.com and be distributed on VIX.com and VIX’s social media platforms.

Branded Image is defined as an image produced and created by VIX that will be hosted and distributed on VIX’s social media platforms.

3. A branded content campaign will have estimated lead times for each offering by product type and creative phase. Each creative phase will include a specific VIX deliverable. Product types, creative phases and VIX deliverables are detailed below:

A) PRODUCT TYPES

BRANDED VIDEO

Editorial Branded Video - a social video product consisting of image bank based clips. An Editorial Branded Video can range from sixty (60) to ninety (90) seconds in duration.

Editorial Example

Mixed Media Branded Video - a social video product consisting of image bank based clips and motion graphics. A Mixed Media Branded Video can range from sixty (60) to ninety (90) seconds in duration.

Mixed Media Example

Franchise Branded Video - a social video product consisting of footage created and produced by VIX in a pre established voice, look and feel. A Franchise Branded Video can range from sixty (60) to one hundred and twenty (120) seconds in duration.

Franchise Example A

Franchise Example B

Editorial with Live Action Branded Video - a social video product which will be comprised of 80% image bank based clips and 20% VIX Clips. VIX Clips are defined as footage that will be shot in VIX’s in house studios and may include the use of talent (limited to one (1) talent per Editorial with Live Action branded video), and does not include any travel.

Editorial with Live Action Example

Branded Video Ad Card - a social video product consisting of original video content produced by VIX and being distributed on VIX’s social platforms. The Branded Video Ad Card will include the insertion of a client provided media asset (either video or image) and will be displayed for three (3) seconds.

Ad Card Example

Short Format Branded Video - a social video product consisting of image bank based images and animation. A Short Format Branded Video can range from five (5) to twenty (20) seconds in duration.

Short Format Example

Custom Branded Video - a social video product which will be comprised of 100% VIX Original Footage. VIX Original Footage is defined as footage that will be shot on location and may include the use of talent.

Custom Video Example

BRAND PUBLISHING

Brand Publishing Article - an article produced and created by VIX consisting of 100-400 words per article.

Brand Publishing Quiz - a custom interactive quiz, produced and created by VIX, which will be incorporated within a Brand Publishing Article. A typical quiz will consist of 3-5 questions.

BRANDED IMAGE

Social Image - a social image is a product consisting of a VIX original illustration or design that is distributed on VIX’s social platforms.

B) CREATIVE PHASES

BRANDED VIDEO

Branded Video Content Title & Synopsis - VIX will provide a title for the branded video along with a synopsis of the creative direction of the content. Client will have the option of revising the content title and synopsis, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost.

Branded Video Script - VIX will provide the written text that will be used as the captions of the branded video being produced. No images will be provided during the script phase. Client will have the option of revising the script, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost).

Branded Video Production - VIX will collect and edit all video clips necessary to create a video which tells the brand story and/or conveys the brand’s message. Client will have the option of revising the video production, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost).

Branded Video Selection - (only applies to Branded Video Ad Card) - Client will select the original video content produced by VIX to insert Client media asset (either video or image). Client will have the option of revising the video selection, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost).

Branded Video Client Asset Integration - (only applies to Branded Video Ad Card) - VIX will insert the Client media asset (either video or image) into the VIX original video content. Client will have the option of revising the client asset integration, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost).

Branded Video Goes Live - VIX will post the branded video on VIX’s social media platforms, upon client approval of Video Production.

BRAND PUBLISHING

Brand Publishing Content Title & Synopsis - VIX will provide a title for the brand publishing article along with a synopsis of the creative direction of the content. Client will have the option of revising the content title and synopsis, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost.

Brand Publishing Article/Demo Link - VIX will create an article consisting of 100-400 words and provide the client a link demonstrating the elements (article text and images) of such Brand Publishing Article. Client will have the option of revising the article/demo link, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost.

Brand Publishing Article Goes Live - VIX will post the Brand Publishing Article on VIX’s website and social media platforms, upon client approval of the article demo link.

Brand Publishing Quiz Content Title & Synopsis - VIX will provide a title for the brand publishing quiz along with a synopsis of the creative direction of the content. Client will have the option of revising the content title and synopsis, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, client may incur additional cost.

Brand Publishing Quiz Demo Link - VIX will create a custom interactive quiz, produced and created by VIX, which will be incorporated within a Brand Publishing Article. A typical quiz will consist of 3-5 questions. VIX will provide the client a link demonstrating the elements (quiz text and images) of such Brand Publishing Quiz. Client will have the option of revising the quiz/demo link, no more than two (2) times during this phase of the process. Should the client request more than two (2) changes during this phase of the process, the client may incur additional cost.

Brand Publishing Quiz Goes Live - VIX will post the Brand Publishing Quiz on VIX’s website and social media platforms, upon client approval of the quiz demo link.

C) DELIVERABLES AND TIMING - anything beyond the outlined time’s below may cause a delay in turn around and extra cost.

BRANDED VIDEO

Editorial Branded Video

tabla 1
VIX

Mixed Media Branded Video

tabla 2
VIX

Franchise Branded Videos

tabla 3
VIX

Branded Video Ad Cards

tabla 4
VIX

Short Format Branded Videos

tabla 5
VIX

Editorial with Live Action Branded Videos

tabla 6
VIX

Custom Branded Videos

Deliverable and Approval Times will depend on the complexity of the project. To be determined when defining the scope of work for the IO.

BRAND PUBLISHING

Brand Publishing Article

tabla 7
VIX

Brand Publishing Article Quiz

tabla 8
VIX

BRANDED IMAGE

tabla 9
VIX

4. Content Ownership will be granted to all Parties in Perpetuity under the local jurisdiction law, and the condition that the product types provided by VIX to the client are not altered and re-edited.