Let’s hope it doesn’t take your business 100 years to support a woman

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ONE HUNDRED years. That’s the number that stood out to me while I was researching data to write this article. One hundred years is the estimated time it will take for the wage difference between men and women to disappear, according to this year’s World Economic Forum. The report also shows that women receive 74.5% of what men earn even when they hold the same positions as them. And I’m not even going to mention the fact that they usually have more years of formal education.

According to a study conducted by the International Labour Organization (ILO), women must also face the significant difficulties related to job quality. That’s because, when compared to men, they are twice more likely to engage in home-based and unpaid work.

As Head of Content at VIX, I hold a position that’s hard for young woman to attain (and not due to a lack of competence): nearly 50% of the 100 largest companies in Latin America have no women board members, according to a report by Corporate Women Directors International (CWDI).

I believe that it’s with information that we can slightly start shifting this scenario. The digital world is here to help spread this knowledge at greater speeds. In her article “Women and the job market: the challenges of equality”, Susana Ayarza brings us fascinating data about Google searches.

She says that between 2013 and 2017, there was an increase of 451% in searches for “gender inequality in the labour market” and 298% for “woman earns less”. This just comes to show that we are more aware of our reality and are seeking to be better informed, even though there is still a long way to go.

The internet is a valuable tool in helping give feminist movements a voice and getting ourselves better informed. It was through the internet that movements led by women, like the global #MeToo and Argentina’s #NiUnaMenos, reached gigantic proportions.

Another thing that caught my attention, was that the number of Google searches in a 30-minute interval on sexism and harassment doubled between 2016 and 2017. These searches can be easily linked to what 83% of female Brazilian professionals said when interviewed by Robert Half Brazil in 2016: “Companies do NOT prepare men on how to behave with women in the workplace”.

Conquering our place isn’t easy: facts and reality are there to show us that. But it’s also important to prepare ourselves and fight for what’s ours. Today at VIX, I am not alone: without getting into the other departments, I currently have in my division the support of two Content Directors responsible for all the editorial and video content strategy in Brazil and Mexico, Camila Rutka and María Tapia.

As women, we are always learning from each other; and not only on the subject of management. Those who have worked with me for a significant amount of time know how much I have learned with my team about supporting other women. Writers, editors, women with whom I’ve had the pleasure of having conversations and staff meetings during my 6 and a half years at VIX, while listening to opinions that made me change my mind on many of my “certainties” in the workplace and in life.

Amanda Dias Almeida
Head of Content - VIX