We create content that sparks curiosity and adds value to millions of people every day. Our content lives at VIX.com and across a variety of social platforms such as Facebook, Instagram, and YouTube. With 70 million social followers and over 1.4 billion views every month, VIX is one of the largest video publishers in the world. Our reach and insights have allowed us to create branded content that delivers results at scale, for hundreds of brands.
Real-time data from thousands of content pieces and the hundreds of millions of people interacting with it, drives the content we produce. It allows our editorial teams to create content that is timely, relevant and highly engaging. Leveraging data to better understand our audience, tell the stories that intrigue them and gather insights is at the core of what we do.
Our content creates emotional connections with millions of millennials and receives over 80 million social interactions every month. Branded content allows marketers to leverage these engagements to tell their own brand stories to consumers at scale. Our creative teams collaborate with brands to create data-driven social content, while our proven distribution machine always delivers measurable results.
In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a...
VIX, a multicultural digital media brand, is buying women’s lifestyle site WomensForum.com. VIX will acquire WomensForum's media assets, direct sales and content teams. WomensForum.com has a vertical dedicated to shopping coupons and spotlighting products.
ONE HUNDRED years. That’s the number that stood out to me while I was researching data to write this article. One hundred years is the estimated time it will take for the wage difference between men and women to disappear, according to this year’s World Economic Forum. The report also shows that women...
By Natalia Borges, EVP Marketing
We are Hispanic. We are also American. Some of us are white, some are black. But most importantly, we are human. Twenty years ago we began to create content and streaming music for audiences online. At the time, most of the content was either music related, or streaming...
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