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CNN reports that beauty blogger Nura Afia will be one of the newest brand ambassadors for CoverGirl’s “So Lashy” mascara, joining James Charles (the brand’s first male ambassador), actress/model Amy Pham, singers Chloe and Halle, Sofia Vergara, and Katy Perry.
Afia isn’t the first beauty blogger to join the brand, but she is the first Muslim, hijab-wearing woman, and that’s a huge milestone for the Muslim community.
“It means that little girls who grew up like me have something to look up to,” she told CNN. “I grew up feeling like hijab would hold me back.”
The “So Lashy” campaign itself is a great step in the right direction, as it’s the first mascara to be designed for all lash types.
“Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality,” CoverGirl wrote on their Instagram.
💜#LashEquality = bold, sexy lashes for ALL.💜 At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, 💜 to be a part, and stay tuned for more!
Afia has a strong following on YouTube and Instagram, with 214,508 and 307,000 followers, respectively. She told CNN that her involvement with the campaign will show that hijab-wearing women are just average girls who love to play with makeup.
If more big brands like CoverGirl started to include a more diverse group of people to represent their products, it would open the door for people everywhere to feel represented, and thus, more included in our society. Let’s stop treating people who look “different,” like they are “different.” At the end of the day, we’re all just people, and talented girls like Afia deserve just as much recognition as anyone else.
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