She might have gained popularity thanks to her Kardashian sisters, but growing up, Kylie Jenner was unsure of her calling. That all changed in 2016, however, when the reality star found her passion via cosmetics.
Everyone who follows Jenner on social media, knows that she loves to give exclusives to her followers. On Snapchat, especially, she's always flaunting her brand-new lip colors by swatching them on her arm.
Only problem? She doesn't swatch on her arm at all. Sadly, it's all been a lie!
In a Q&A with Fast Company, the 19-year-old entrepreneur revealed everything you ever wanted to know about her empire, and this includes a peculiar anecdote about the swatches you so much love on social.
"Everyone knows when I’m releasing a product on Snapchat that I will be MIA for the next hour and a half. I’m running around my house, finding the perfect lighting, the perfect swatches," she expressed. "My housekeeper, I use her arm for my Snapchats. She has the best arm for swatches. She’s so nice and just sits there and has her arm ready and lets me do my thing. I care a lot about what my products look like when people first see them."
She explained her day-to-day as followed: "I wake up and immediately check in–what orders are coming in, what’s selling the best. My manufacturer brings me products every day. I have a spot in my house, my creative room, and we just have meetings after meetings."
Well, good for her.
Kylie Cosmetics launched in 2016, selling lip kits only. It now includes blushes, highlighters, eyeliners, and eyeshadow. Oh, and we're pretty sure her housekeeper lends her arm for those swatches as well.
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