You can put chocolate on your pancakes, you can buy it at the drugstore, you can put it in your cookies, you can make brownies, you can cover fruits in it, and now, you can snort it! Thanks to Legal Lean creator Nick Anderson, whose newest project comes in the form of a powder chocolate called Coco Loko, snortable chocolate is being praised as a drug-free way to get kinda, sorta high.
Two years ago, Anderson founded the company Legal Lean, which created the first ever drug-free version of the cough syrup drink “lean,” or “purple drank,” as it’s known in hip-hop circles, The Washington Post reports. In an interview with WashPo, Anderson explains how a few months ago, in Europe, he heard about the “chocolate-snorting trend” and decided to give it a shot. He invested $10,000 into refining the formula and bringing it stateside, and created the perfect mixture after 10 tries and two months with an Orlando-based supplement company.
He claims that the “high” or “energy drink feeling, like you’re euphoric but also motivated to get things done,” lasts about 30 minutes to an hour, but it’s not just plain old cocoa powder you can buy at the grocery store. Coco Loko includes cacao powder, gingko biloba, taurine and guarana, ingredients that you can also find in energy drinks.
The powder isn’t FDA approved yet, but you can still find it at novelty stores or smoke shops. Each tin runs for $24.99 and contains about 10 servings. According to WashPo, an FDA spokesman named Peter Cassell said “it had not decided whether, or how, the agency would regulate the product.”
“In reaching that decision, FDA will need to evaluate the product labeling, marketing information, and/or any other information pertaining to the product’s intended use,” he said.
Additionally, there are medical concerns that go hand-in-hand with snorting cocoa powder, namely the mucus membrane’s ability to absorb it and what effects the chemicals will have on it.
[...] snorting anything, even natural substances, can greatly damage your mucus membranes and block your sinuses leading to chronic sinus problems,” Dr. Will Cole told Bustle. “This chocolate has added taurine, ginkgo biloba, and guarana to give it its energy boosting benefits which can negatively affect people when used often and in larger amounts.”
At the end of the day, like everything else, Coco Loko has its pros and cons, but snorting anything should be done with extreme caution. Chocolate may be delicious, but isn’t half the fun the taste of it? Discuss. Would you give it a shot/snort?
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