From mini Furbies to Power Rangers figurines, McDonald's has always been up-to-trends with their Happy Meal toys. But times have changed—sort of—and the fast food brand has stepped up its game.
From now on, until July 17, McDonald's in Canada, in partnership with children's book published Kids Can Press, will be offering books as an alternative to toys in their fun-filled boxes.
"We believe books are an important piece of building a better future and can inspire children to learn, create and better understand the world around them," said Antoinette Benoit, Chief Marketing Officer, McDonald's Canada, in a statement. "We hope the Happy Meal Book program encourages families to come together and share the magic of reading."
The participating books, which includes Franklin the Turtle, are all written and illustrated by Canadians.
"We've been working hard to foster a passion for reading in children for more than 40 years," said Lisa Lyons Johnston, President, Kids Can Press. "The importance of supporting Canadian authors and illustrators is at the heart of what we do."
The wonderful initiative is a game changer for McD's in Canada, which first introduced Happy Meals to its menu in 1994 with Cabbage Patch Kids and Tonka Trucks toys.
In addition to the books, the company will further improve literature time by installing Little Free Libraries at Ronald McDonald Houses across the country.
Now, who's down to move to Canada with me?
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