By now, everybody is aware that select Taco Bell restaurants in the U.S. have added booze to their menu. This new addition is probably the best thing that could've happened to any of us, really.
As part of its strategy to grow from $10 billion in annual sales to $15 billion in annual sales by 2022, the fast food chain launched its first-ever Taco Bell Cantina in late 2015.
The cantina is part of the Urban Inline plan in hopes of staying relevant for its consumers. This means that these Taco Bell locations serve alcoholic beverages including local beer, trendy decor, live DJ music, and tapas-style appetizers.
Although everyone knows that tacos and beer make a WONDERFUL couple, there's an ironic reason why the company began selling booze in the first place.
"People would come through on drive-thru and say, 'could you please leave a little off the top,'" Taco Bell COO Mike Grams told Business Insider. "And we'd know exactly what they meant."
He added: "You can't go on in there and get a shot. We're not doing bars."
As of now, some Taco Bell Cantinas have opened in different U.S. cities including Chicago, Austin, Las Vegas, San Antonio and Berkeley, Calif.
By 2022, Taco Bell expects at least 300 of the new locations to be urban inline restaurants in markets with great growth potential.
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