Nintendo seemed to shy away from the mobile game market for years, but made a big splash that dominated in 2016. Pokémon Go was the perfect example of how much millennials love nostalgia and hate adulting. Then Super Mario Run dropped on the the Apple app store and broke download records with over 40 million downloads in the first days. Just imagine if it had been made available on the Android app store right now as well.
With PlayStation and XBOX dominating the console gaming market, Nintendo has struggled to find a foothold over recent years. Hopefully the Nintendo Switch will reverse their fortunes in that area when it is released spring 2017. For now, though the excitement around Super Mario Run is still at peak levels, Nintendo is already gearing up to hit us over the head with more mobile games in 2017.
It seems that Nintendo has found its niche that can help carry the company. The company's president Tatsumi Kimishima believes that the mobile gaming market could become one of their primary business divisions. Needless to say that this is a very wise move considering how many people consume their entertainment on their smartphones and tablets.
Nintendo has already revealed that it will be releasing two mobile games based on the popular titles Animal Crossing and Fire Emblem. Both games have very strong core fan bases and the mobile platform will be a great way to introduce them to new audiences. I hope they have plans in the works to bring more games that I grew up loving to mobile devices.